Established in 2014 as a business-to-business (B2B) entity, Pectiv initially gained prominence within e-commerce and digitization models before expanding its horizons to a business-to-consumer (B2C) framework. Dr. Elias Abboud, the CEO and founder, steered this transformation, propelling Pectiv into the limelight as a femtech brand, particularly focusing on nanotechnology-based sanitary products.
Pectiv’s journey reflects a remarkable growth trajectory, boasting a remarkable 200 percent year-on-year expansion in its nascent stage, which augurs well for its future prospects.
Dr. Elias Abboud, leveraging his extensive experience in the pharmaceutical and healthcare sectors, has navigated Pectiv to remarkable success. Having worked with renowned global pharmaceutical companies such as Pfizer and Barakat Pharmaceuticals, his expertise lends a unique perspective to Pectiv’s innovative approach within the feminine hygiene space.
With strategic expansion plans on the horizon, Dr. Elias envisions an expansive footprint across the Middle East, targeting countries like the UAE, Saudi Arabia, and beyond, extending its reach globally to regions like the US, the UK, and Canada. Discussions with venture capitals (VCs) for funding support further underscore Pectiv’s intent to accelerate its expansion endeavors.
Pectiv’s forte lies in leveraging nanotechnology to address critical issues related to conventional sanitary products. Infused with dynamic silver ions, their products aim to prevent bacterial growth, thereby tackling infections while ensuring a chemical-free and irritation-resistant experience for users. Moreover, the brand’s pioneering subscription-based model, tailored to circumvent taboos associated with feminine hygiene, has garnered significant traction in tech-savvy markets like the UAE and Saudi Arabia.
A recent survey conducted by Pectiv revealed a staggering 83 percent of women in the GCC nations encountered problems with existing feminine hygiene products. This underscores the pressing need for tailored solutions and research-driven innovation in the femtech sector, an area Pectiv is keen to lead with a projected 5 percent market share in the foreseeable future.
Pectiv’s commitment extends beyond product innovation, aiming to dismantle societal taboos and empower women through its thoughtfully designed, science-backed offerings. The brand’s advocacy for women’s health and the subscription-based delivery service, ensuring privacy and convenience, exemplifies its dedication to transforming feminine hygiene in the region.
Dr. Elias Abboud sees Pectiv not just as a product-driven entity but as a purpose-led pioneer dedicated to resolving critical challenges. Through agility and responsiveness to market needs, Pectiv continues to evolve, ensuring it remains at the forefront of femtech innovation in the Arab world.
Chief Editor